Nicole Prefer
HEAD OF STRATEGY
Nicole has 15+ years of experience in shaping and innovating brands for the future. Her expertise spans both B2B and B2C sectors, including automotive, consumer packaged goods (CPG), spirits, beauty, healthcare, and financial services.
Before joining Black Bamboo, Nicole worked at a diverse mix of boutique and global agencies such as Vault49, Brand Union, Dragon Rouge, and Monigle Associates. During her tenure, she has developed brand strategies and launched new products for renowned companies including Guinness, Lay’s, Propel, Tropicana, Gatorade, and Vega.
A former New Yorker and dual US/Italian citizen, Nicole now calls Colorado home. While she still loves to travel, she’s often found carving up the slopes in winter or enjoying the crisp mountain air during scenic summer hikes.